KEY IN ON KEON

KEON PARADE, THOMASTOWN

Design by Archsign Architecture | Client: V-Leader 

Built by LSR Condtruction Group.

WINNER - 2024 BETTER FUTURE Australia Design Awards

WINNER - 2023 DESIGN MATTERS Design Awards

WINNER - 2023 BETTER FUTURE Melbourne Design Awards

Photography by Rite Visuals.

‘Key in on Keon’ presented by V-Leader is a bursting business park footprint in Thomastown, serving 35 functional and attractive spaces (including offices, storage facilities and showrooms) tailored for local businesses and their needs. By incorporating natural light, open floor plans, and versatile furniture arrangements businesses can operate within a contemporary and welcoming aesthetic.

‘Key in on Keon’ is a visually stimulating business park that goes beyond traditional concrete slabs. Industrial design shouldn’t be synonymous with dull or unattractive; it can incorporate architectural elements that are visually appealing, functional, and effervescent. This approach helps accommodate to more businesses and create a vibrant and bustling environment, fostering an inclusive community for future growth.

Our aim was to design an industrial business park that harmoniously integrates and complements surrounding residential areas, promoting visual appeal and encouraging sustainable practices.

We recognise the increasing significance of e-commerce and desire to provide flexible spaces to accommodate online businesses and e-commerce needs; such as fulfilment centres or last-mile delivery hubs.

Through integrating sustainable measures in the project, we have reduced the environmental impact of the development, whilst simultaneously enhancing the business park's appeal to a broad market and attracting environmentally conscious businesses to purchase. 

Our intention is to improve the well-being of occupants and contribute to the overall sustainability goals of the community.

By working with a site challenged with leveraging the powerline and carriageway easements, we creatively and efficiently enhanced accessibility and functionality throughout the business park.

In order to maximise the site's yield, we incorporated mezzanine floors in the warehouses to optimize the available space without compromising functionality.

Breaking away from the traditional monotony of concrete structures, we incorporated vibrant colours and textures throughout the park’s design. We utilised a palette that harmonized with the surrounding environment while adding visual interest and a touch of uniqueness to the industrial buildings.

We wanted to create shared spaces within the park that encourage interaction and engagement between residents, workers, and visitors. Our goals proved results as all spaces are purchased and occupied for a range of business and other uses.

Through integrating sustainable measures in the project, we have reduced the environmental impact of the development, whilst simultaneously enhancing the business park's appeal to a broad market and attracting environmentally conscious businesses to purchase. 

Sustainability

  • Integration of shading elements with louvers into the design of the building's façade: these features are strategically placed to block direct sunlight during peak hours while still allowing for natural light and ventilation.

  • Sustainable transportation options within the park, including pedestrian-friendly walking and cycling paths, well-connected pathways, and amenities within a reasonable walking distance.

  • Avoidance of urban heat island effect where possible: opting for light-coloured metal roof sheeting for the buildings within the business park, thus allowing for greater reflection of sunlight, reducing the amount of heat absorbed by the roof and subsequently lowering the overall temperature of the area.

  • Proper insulation and roof design to enhance energy efficiency: using materials with high insulation values to minimize heat transfer through the roof and solar panels for showrooms where additional electricity is required.